News

Port a Potties and Recruiting
What’s behind Door #2 will shock every recruiter! Over the summer, I was taking my high school daughter to band camp (@WilliamTincup - no comment), and found one of the best recruitment marketing ads I’ve seen in a very long time. So, what do Port-a-Potties have to do with Recruitment Marketing and Employer Branding? You’ll be surprised! With US unemployment at a 50 year low, [...]
The job application process isn't working very well. Consider that 90% of career site visitors don't complete an application and 90% of candidates that do complete an application, never hear back from the employer, can we really say it's working? Ira Wolfe, long time Candidate Experience Architect, and Assessment Expert, GoHire CEO, Jonathan Duarte, discuss the job application [...]
DriveThruHR podcast
Wheres-The-AI-OneFrame
Text Alerts are one of the fastest ways to get your message to your customers, job seekers, employees, and prospects. Using Job Text alerts is a great way for administrative, light-industrial, and labor staffing companies to quickly reach existing candidates. SMS Text messages have open rates of 95% and are often responded to in minutes. Using text messages allows you to quickly [...]
Recruiting Chatbot News
Sometimes HR Tech can take a long time to evolve. I found this old "Source of Hire Protocol" that I published back in January 2004. 14 years later, and we're still talking about the same things... "How do you track the inbound source of candidates?" Fortunately, we've moved forward, but it surprises me sometimes that even some of the largest volume hiring entities in the world, [...]
I first met John Sumser, the Principal Analyst at HR Examiner, and one of the most sought after HR technology analysts, some 20 years ago, back in 1998, or so.  That year, John hosted a cocktail party at his home in Milly Valley, CA for a small group of HR technology founders who where attending the SHRM conference in San Francisco. It was a pretty small group back then. I'm not [...]
Now Hiring Signs that work
Retail and Hospitality recruiting is getting harder and harder. "Now Hiring" signs and "We're Hiring" signs are a great way to get the attention of your existing customers and local foot traffic. But, sending potential applicants to a career site, that requires them to type in 20 characters, on a mobile phone, and then try to apply via a non-mobile optimized web site, is a recipe [...]
GlassDoor was acquire for it's SEO value
Indeed is in an all out war to keep it's job seeker traffic alive. The acquisition of Glassdoor, by Recruit, Indeed's parent company, for $1.2 Billion, should not be considered an acquisition of Glassdoor as a company and business model, but as a lifeline for free job seeker traffic for Indeed. Glassdoor, like Indeed, has been profiting from free, job seeker traffic from Google for [...]
Automated Scheduling with Text Messaging
Recruitment Automation is quickly coming to staffing firms, recruitment process outsourcing (RPOs), and corporate talent acquisition teams. What is Recruiting Automation? Let's define Recruitment Automation as automating, or eliminating, human steps, or workflow processes within the recruiting process. We've been automating recruiting for years, so what makes today's automation [...]