Work With Jonathan
If this playbook is your starting point, here's how I can help you move faster — whether you need a thought partner on the AI COEE charter, an experienced operator on deployment sequencing, or someone who's done this at enterprise scale before.
About Jonathan Duarte
I'm the Founder and CEO of GoHire, and the host of the GoHire Talks podcast. Over the last 28 years I've built the technology behind some of the most-used parts of modern recruiting: job posting engines, recruiting marketing, SEO, job search, text recruiting, conversational AI, recruiting automation, and automated interview scheduling.
Before founding GoHire, I led conversational AI implementations in enterprise settings — including at Wells Fargo and Kaiser Permanente. Those programs taught me how change management, governance, integration architecture, and frontline adoption have to move together for AI to deliver real value at scale. Every framework in this playbook traces back to lessons from those rollouts.
I'm also the originator of the AI COEE construct — Center of Excellence and Execution — that anchors this playbook. It's the operating model I wish I'd had earlier in my career, and it's the framework I now use with the TA leaders I advise.
Book a 30-Minute AI COEE Discovery Call
If you're thinking about chartering an AI COEE, restructuring an existing AI program, or just want to pressure-test your roadmap with someone who's done this before — let's talk.
Schedule a discovery call →hrsms.co/JDSchedule
Where I help most
The TA leaders and CHROs I work with typically engage me on one of four problems:
1. Standing up the AI COEE from scratch
You've read this playbook and you want to actually do it. I help you draft the charter, name the seats, build the executive presentation, run the first sentiment survey, and design the first 90 days. Typically a 6–10 week engagement.
2. Restructuring an existing AI program
You already have an AI committee, an AI working group, or a half-built CoE. It's not delivering. I help you diagnose what's stuck, restructure the governance, and re-launch with executive air cover. Typically a 4–6 week engagement.
3. Vendor and stack strategy
You're evaluating recruiting AI vendors, replacing parts of your HR tech stack, or trying to make sense of what to keep and what to retire. I bring the operator perspective — what actually integrates, what actually gets adopted, and what's vendor marketing dressed up as innovation.
4. High-volume conversational AI deployments
If you're hiring at scale — retail, hospitality, manufacturing, healthcare, multi-location — I can help you architect the SMS-first, text-led candidate experience that delivers 24–48 hour time-to-fill instead of 7–14 days. GoHire's platform was built for exactly this, and I work with customers on the full deployment program.
What I bring
- Enterprise track record. Conversational AI deployments in two of the largest U.S. organizations — financial services and healthcare — with all the governance, compliance, and integration discipline those environments require.
- The AI COEE framework. The construct that consolidates governance and execution under one CEO-reporting team.
- The GoHire Talks network. 15+ practitioner interviews per year. I bring the patterns that work and the warnings that should slow you down.
- Operator empathy. I run a company. I know what it's like to balance ambition with the budget, the calendar, and the org chart you actually have.
Three other ways to start
GoHire's platform handles SMS apply, AI-powered pre-screen, self-schedule interviews, and ATS integration — the operational backbone for any team running Stage 2 deployments at scale. Customers fill roles in 24–48 hours instead of 7–14 days.
Schedule a GoHire demo →New episodes monthly. Past guests include every name in this playbook plus dozens more TA leaders, CHROs, and HR tech operators.
Browse the catalog →I share the patterns I'm seeing across the GoHire Talks network, the deployments I'm advising on, and the questions I'm still wrestling with. If this playbook resonated, follow along.
Connect on LinkedIn →One last thing
Every framework in this playbook is built to be used. If a chapter helped, tell me which one. If a section didn't land, tell me that too. The next edition will be better because of the conversations this one starts. Email me directly at jd@gohire.com, or book the discovery call above.
Thanks for reading. Let's go build something.
— Jonathan Duarte
Founder & CEO, GoHire · Host, GoHire Talks · 2026