Increase your candidate application rates by 500% or more? Most ATS career sites convert about 10% of visitors into candidates. What would your recruitment marketing look like if you could increase the apply rate by 5X?
Here’s how it works.
When posting ads on Craigslist, Indeed, Snagajob, or similar job boards, instead of providing a link to the job details on your Successfactors career site (where 90% of job seekers visit and leave without completing an application,) your recruiters might add text like:
To learn more Text “Jobs” to (303) 555-1212
When a job seeker sends a text message to your designated phone number our chatbot responds.
We then lead the candidate through a series of short questions to acquire their name, email address, qualifications, interests, and availability.
We call this the “Conversational Job Search”, because it mimics a candidate sitting down with a recruiter, asking questions back and forth.
A “conversational job search” engages candidates in the process, versus showing them a long application form.
Once the pre-screening is complete, we thank the candidate for their information, and then redirect the candidate to apply via the normal process.
While it might seem like an extra step in the process, for a job seeker, the engagement creates affinity, and encourages candidate to continue the process.
We’ve seen 50% of candidates become applicants, and 562% increase in apply rates.
If this is something of interest, please let me know.